SoDA Data Management Software Now Available in AWS Marketplace

Los Angeles, Calif. – August 3rd, 2021 – As part of its continued commitment to streamlining the process of intelligent data transfers to and from the public cloud, SoDA has made its enterprise software application and intelligent data management system available in  AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).  SoDA is also included in the reference architectures including Media Supply Chain, Media2Cloud, and AWS Media Intelligence (AWS MI) solutions, which allows rich AWS media pipelines. With AWS Marketplace availability, purchasing SoDA is easy and allows customers to manage and orchestrate their unstructured data in the cloud.

SoDA data management works with on-premises and hybrid environments with support for Amazon Simple Storage Service (Amazon S3) storage tiers. SoDA analyzes file storage to identify hot and cold data allowing the ability to move assets to the most cost-effective storage. SoDA supports network-attached storage (NAS), object storage, and any storage visible on Windows, Linux, and Mac for seamless archive or data migrations. Furthermore, it tracks data movement by the user, group, and project allowing for easy billback and chargeback reporting. Finally, SoDA supports data movement with cloud tagging for Artificial Intelligence (AI)/Machine Learning (ML) use cases.

“Our availability in AWS Marketplace provides our customers a simple way to purchase and deploy SoDA, especially when working with the exponential growth of unstructured data in media and entertainment, life sciences, and other industries,” said Brian Morsch, Senior Vice President of sales and business development at SoDA.

With a rich API, SoDA is integrated into industry-leading Media Asset Management (MAM) platforms making self-service archive and restore jobs an easy task. With its unique cost and time “dry-run” feature, SoDA manages the expectations of end-users and executives alike. SoDA’s dynamic reporting engine illuminates the cost of projects by correlating relevant metadata tags and eliminating the guesswork and uncertainty of Opex cloud storage costs. 

“Not only does SoDA provide customers with an effective way of migrating data from their on-premises systems to the cloud, but it can easily move data on AWS or across the increasingly common multi-cloud environments. SoDA is easy to set up and automates a traditionally complex exercise. Its predictive data analytics capabilities mean organizations gain insights identifying their hot and cold data and allowing them to make intelligent business decisions,” said Morsch.

“With the rapid growth of digital transformation resulting in an increase in the unstructured data created across industry verticals, organizations need to be in a position to manage better where their data is stored. As the world turns to cloud-based environments to manage this, it is critical to use a solution that provides the scalability, scope, affordability, and security to do so as effectively as possible. With SoDA in AWS Marketplace, more of our customers can access this potential,” concluded Morsch. 

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About SoDA     

SoDA’s data management software is storage-agnostic and ecosystem-aware, providing companies with unprecedented visibility and clarity into their unstructured data. SoDA eliminates hidden storage costs by using predictive analytics and user defined policies that intelligently and transparently move data across tiers and from cloud to core to edge for optimal data placement, peak performance, and maximum savings. Simple, Flat, and Fair Pricing™ and unmatched ease of use take the cost, complexity, and surprises out of managing data at any scale. 

Integrated Media Technologies and SoDA Announce Support for AWS Media & Entertainment Initiative

LOS ANGELES, Calif. – May 4, 2021  – Integrated Media Technologies, Inc., an expert in solution design and data management, and its software division, SoDA, today announced support for Amazon Web Services (AWS) Media & Entertainment initiative to simplify hybrid media cloud workflows and archive.

“IMT’s expertise in M&E technology and MAM solutions, combined with AWS and SoDA data management software enable customers to create cost-efficient hybrid cloud workflows and archive throughout the media supply chain,” Jason Kranitz, President, Systems Integration, IMT.

AWS customers can use SoDA to intelligently move content to relevant cloud storage tiers. With its integration into industry leading MAMs, SoDA’s data management provides a deep integration to all six storage classes of Amazon Simple Storage Service (Amazon S3). Instead of relying on auto-tiering policies for movement within Amazon S3 classes, SoDA can write directly to any tier, including Amazon S3 Glacier Deep Archive. With SoDA’s rules engine customers can automate the backup and archive of content from various storage pools to the cloud.  SoDA is also included in the reference architecture in Media2Cloud and Media Intelligence and enables rich AWS media pipelines.

AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters and distributors. AWS has added the recently announced Amazon Nimble Studio, a service that enables customers to set up creative studios in hours instead of weeks, to its AWS Media & Entertainment initiative, which consists of a portfolio of purpose-built media and entertainment industry services including AWS Elemental MediaPackage, AWS Elemental MediaConnect, AWS Elemental MediaLive, AWS Elemental MediaConvert and Amazon Interactive Video Service (IVS).

AWS for Media & Entertainment simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: content production, media supply chain & archive, broadcast, direct-to-consumer & streaming and data science & analytics.    

SoDA data management software enables intelligent data movement for M&E customers using AWS by bridging on-premises and cloud storage pools while providing valuable insight into cost and time metrics associated with storage ingest and egress. SoDA presents “dry-run” metrics before data is moved to better manage expectations. Cloud storage metrics are also aggregated into various dashboards within SoDA to correlate project costs. 

M&E content owners require solutions which automate increasingly complex media workflows. The Los Angeles Chargers needed a solution to preserve their 60-year legacy archive. Once the content was digitized it needed to be ingested with metadata into the Media Asset Management (MAM) system. With such a vast archive of unlogged content, the Chargers leveraged cloud-based AI/ML services to automate metadata extraction around speech-to-text, facial recognition, logo detection, and optical character recognition. Through a series of automated workflows, the Chargers ensured their archive was not only protected, but significantly more searchable and usable. SoDA’s API integration into the MAM was leveraged to broker data transfer to and from the cloud for media intelligent processing as well as long-term archival storage in Amazon S3 Glacier. Visit the AWS blog to learn more.

SoDA is a cloud-native agnostic data mover that can orchestrate data movement throughout any complex media pipeline. With a rich API, SoDA is integrated into industry leading MAM platforms making self-service archive and restore jobs an easy task. With its unique cost and time estimations, SoDA manages the expectations of end-users, and executives alike. SoDA’s dynamic reporting engine illuminates the cost of projects by correlating relevant metadata tags and eliminating the guesswork and uncertainty of Opex cloud storage costs.  

Schedule a demo or reach out to us at contact@cloudsoda.io.

IMT Software Expands SoDA Capabilities with Agent Technology and Multi-Cloud Orchestration to Accelerate Data Transfers

SoDA Software Provides Predictive, Actionable Cost and Data Transfer Metrics Allowing for Optimization of Multi-Cloud, Unstructured Data Movement 

LOS ANGELES, Calif. – March 9, 2021 – Integrated Media Technologies, Inc. (IMT) Software Division today announced that it has added agent technology with multi-cloud support to SoDA, its enterprise software application and intelligent data management system.

The latest SoDA software with agent technology and multi-cloud capabilities provides customers with orchestrated data movement across multiple sites and to public clouds while offering decision-guiding cost and time insights. It is enabled by UDP acceleration and is ideal for enterprises, unstructured data environments and hybrid cloud business needs. SoDA software automates and simplifies business operations, workflows and hybrid cloud data management, enabling customers to predict the cost and speed of unstructured data movements between on-prem and multi-cloud solutions. 

“Imagine the ability to move data across multiple sites while being able to leverage multiple clouds and compare the price to store data,” said Greg Holick, vice president of product management, IMT Software. “That’s the true beauty of our SoDA software platform – it’s dynamic, automated and easy to set up, plus it provides unmatched enterprise-focused capabilities at the right size and price for any company or industry.”

SoDA’s innovative planning and management features deliver unprecedented agent multi-cloud simplicity, insight and control, enabling users to manage the operating costs of their storage and cloud services most efficiently. Key SoDA benefits include:

Storage needs are dynamic and fluctuate depending on project or production needs. Organizations with large amounts of unstructured data are increasingly faced with the challenge of balancing capital expenditures for on-prem storage against the operating expenses of storage options available in the public cloud. Faced with the challenge of picking the right cloud provider, organizations can now easily leverage SoDA’s data management software to move data and provide cost analysis and the valuable data needed to make smart decisions.  

Many storage systems have limitations around NAS protocols. SoDA Agents remove these barriers and communicate directly with the storage. Incorporating UDP acceleration helps customers move data between data centers while overcoming the latency associated with long-distance transfers. With SoDA, customers can leverage data on multiple clouds and use the data with the right applications at the right cost.

Tweet this: . @CloudSoDAio expands capabilities with agent technology and multi-cloud orchestration to accelerate data transfers

Industry Agnostic Data Management Software, SoDA, Partners with JB&A to Accelerate Channel Business and Development Strategy in 2021

Value-Added Distributor to Offer SoDA to Optimize MAM Storage Systems and Archives from Ingest to Archive, Managing Projects To and From the Cloud

LOS ANGELES, Calif. — January 6, 2021 – SoDA,the industry’s first agnostic data management software and data mover, announced today that JB&A Inc., a leading distributor of broadcast, post-production and pro AV technologies to system integrators and B2B resellers in North America, will distribute SoDA data management software.

By adding SoDA to its portfolio, JB & A’s 1500 channel partners now have access to a cutting-edge data management software application that can seamlessly integrate additional functionality into existing media asset management (MAM) products such as CatDV, IPV Curator, Levels Beyond Reach Engine and Dalet Flex.  Ideal for media and entertainment workflows and other unstructured data environments, SoDA provides predictive, actionable cost and data transfer metrics for optimizing on-premise, cloud or hybrid cloud storage.

“Our partners have been clamoring for an agnostic platform that brings clarity to data insight and movement, and we are excited to add the data management platform SoDA to our portfolio and to be working with the SoDA team,” said Nick Smith, JB&A Technology Vice President. “With SoDA, our partners can build a cost effective and simple data management solution saving them both time and money as all of the disparate tiers of storage can be aggregated and managed under a single application interface. This approach allows end users to go to market very quickly and deploy a solution that won’t waste the end-user’s budget on custom development.”

Designed to automate and simplify business operations, workflows and hybrid cloud data management, SoDA provides end users with the ability to set automation rules while streamlining content management across multiple storage tiers. SoDA is flexible and can be deployed with a supported MAM vendor or as a standalone solution.  In addition, users can predict the cost and time required to move data to and from the cloud, enabling smart, informed cloud storage decisions before execution. 

“With JB&A, we have found a distributor that shares our dedication to taking the complexity out of the true costs of data management on premises or in the cloud,” said Brian Morsch, Senior Vice President of Software Sales. “The VAR community is well-known for its strong long-term relationships with customers, and JB&A is influential to our success. By driving the SoDA solution to its partners, JB&A plays a critical role in building out SoDA’s sales channel within the media and entertainment space and other high profile vertical markets.”

Tweet this: @JBA_Dist to distribute @CloudSoDAio to its partner base, helping to accelerate SoDA’s channel business and development strategy in 2021.

Supporting Resource

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About SoDA     
SoDA develops and delivers software solutions designed to solve critical customer problems and drive technical organizations to be more accountable and efficient. Its inaugural SoDA data management software provides the valuable insight needed to allow users to make smart storage decisions and control budget. Designed to work with all types of storage, on prem, hybrid, and cloud, SoDA automatically monitors and tracks every job, generating reports on demand for departmental chargebacks and client billing. Flexible API integration with 3rd party applications bring clarity to any workflow. SoDA provides unlimited data movement with a subscription-based pricing model.  http://cloudsoda.io

IMT Software and Square Box Systems Team to Streamline Archive-and-Restore Workflows and Simplify Cloud Strategies for Media Asset Management

Integrated CatDV and IMT SoDA solution provide start-to-finish post-production workflow plus real-time insights into cloud costs and data transfer speeds – all within a single interface

LOS ANGELES, Calif. — December 10, 2020 — IMT Software, a division of Integrated Media Technologies, Inc. (IMT), today announced the integration of Square Box Systems’ industry-leading CatDV media asset management (MAM) system and IMT Software’s SoDA data management application. The integrated solution offers a unified archive-and-restore process to CatDV users and simplifies the use of cloud strategies by leveraging SoDA’s capabilities to manage on-prem, cloud or hybrid cloud storage resources. 

“Storage is at the heart of any successful media management platform and strategy,” said Dave Clack, CEO, Square Box Systems.  “That is why we are integrating CatDV with SoDA providing a simple archive and data management solution to the cloud, as well as, on premise object storage for our customers.”  

Designed to optimize and manage MAM storage systems and archives, SoDA data management software allows CatDV users to streamline post-production workflows from ingest to archive and manage projects to and from the cloud within a single interface. The integrated solution delivers policy-based data management to move media assets between on-prem and cloud storage tiers seamlessly and provides the built-in capability to access, search and archive media assets. SoDA predicts the cost and time required to move data to and from the cloud, giving users unprecedented insight to make smart, informed cloud storage decisions.

“Cloud storage is an essential part of today’s modern workflows, and it is more important than ever to understand the true costs of the cloud,” said Bruce Lyon, IMT’s CEO. “SoDA provides real-time insight into cloud spend and data transfer and access times, while also allowing users to leverage all storage tiers within AWS within a single solution. The integration of SoDA and CatDV’s award-winning MAM system enables users to attain new levels of insight into their assets and the costs and simplify the lifecycle management of their data.”


CatDV creates catalogs of all types of media and metadata including video, images, audio files and documents through advanced analysis of metadata information both internal and external to the media it is tracking. From small production groups with hundreds of assets to large multinational enterprises with millions of assets, CatDV can scale to the needs of any organization.

Tweet this: @IMTglobalinc software @CloudSoDAio and @CatDV_MAM team up to provide customers with simple archive and data management solution to the cloud with on premise object storage https://bit.ly/3n3rT9P

Supporting Resources

IMT SoDA Software Simplifies Artificial Intelligence and Machine Learning in the Cloud with Dalet Ooyala Flex Integration

Integration to Provide U.S. and EMEA Customers Quick Insight into Cloud Costs and Real-Time Asset Retrieval

LOS ANGELES, Calif. — October 27, 2020 — IMT Software, a division of Integrated Media Technologies, Inc. (IMT), today announced an API-based integrated solution with Dalet’s Ooyala Flex Media Platform that provides seamless and automated data movement to simplify the secure transfer of artificial intelligence and machine learning workflow content to the cloud.

The integration of IMT SoDA software and Dalet’s Ooyala Flex Media Platform will be offered in the United States and Europe. The joint solution will address media asset data management requirements by streamlining the transfer of large data workflows while delivering a simplified data movement approach for creative content. Post production and media services customers will be able to predict the cost and time to move files before a storage transfer enabling them to make smart decisions on data management and to keep project costs at or below budget.

“We are pleased to expand the distribution of SoDA into Europe with Dalet. Now more customers can have control over their entire storage environment and benefit from cloud efficiency gains,” said Brian Morsch, vice president of sales at IMT Software. “By integrating SoDA with Dalet’s Ooyala Flex Media Platform, customers can boost creativity and increase productivity while utilizing the full promise of the cloud and understanding the true costs of data retrieval.”

In an industry where managing, accessing, delivering and archiving massive amounts of media under budget has become a key driver of success, IMT’s SoDA and Dalet are uniquely positioned to provide seamless and automated data movement to the cloud for artificial intelligence and machine learning workflows.

“Customers deploying our integrated solution for transfering media assets to cloud storage will be able to maximize the value of their on-prem and cloud content assets with flexible, secure platforms designed for understanding the true costs of data retrieval,” said Lincoln Spiteri, VP Engineering, Ooyala Flex, Dalet.

As organizations embrace the cloud to drive rapid innovation, there is concern over hidden costs. The integrated solution provides customers with the actual cost of data retrieval and offers alternate options to keep overall spend down. Benefits include:

Tweet this: @IMTglobalinc software @CloudSoDAio simplifies artificial intelligence and machine learning in the cloud with @DaletTechnology’s @ooyala integration https://bit.ly/3mpxI0C

Supporting Resources

About IMT Software       
IMT Software is a division of Integrated Media Technologies (IMT), a systems integration company founded in 2007 that services media & entertainment, enterprise and institutional clients with a broad range of media technology, IT and video collaboration solutions. The software division develops and delivers a broad range of software solutions designed to solve critical customer problems to make technical organizations more accountable and efficient. It’s inaugural SoDA data management software puts users in control of their budget providing valuable insight needed to make smart storage decisions. Designed to work with all types of storage, on prem, hybrid, and cloud, users can define rich flexible policies or manually transfer data.  http://cloudsoda.io

About Dalet Digital Media Systems

Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions.

IMT Software and REACH ENGINE Partner to Deliver Seamless, Orchestrated Data Movement to Private and Public Clouds

Data Management Software and Media Orchestration Platform Enables Streamlined Solution for Fast Insight into Cloud Costs and Asset Retrieval Times

LOS ANGELES, Calif. — October 7 , 2020 — IMT Software, a division of Integrated Media Technologies, Inc. (IMT), and REACH ENGINE by Levels Beyond, the world’s leading media orchestration platform, today announced a solution that provides users with the tools to manage and move media files to and from the cloud, providing access to cost and time variables before files are moved. Based on IMT’s SoDA data management software and REACH ENGINE’s media orchestration platform, the solution enables real-time reporting on service-level agreements, jobs and data retrieval costs.

COVID has compelled people across the globe to work remotely, and as a result, more content is moving into the cloud. To maximize data use and data movement from the cloud, customers must look to new solutions that quickly and directly access, analyze and gain insight into cloud spend. For many of these users, the massive amount of data being moved into the cloud has outgrown data monitoring and orchestration organizations’ capabilities.

IMT’s SoDA and REACH ENGINE’s solution provides a foundation for the future with its ability to search content, whether on-prem, in the cloud or archived.  In addition, it provides advanced insight into cloud spend and the time it takes to retrieve files, allowing customers to make smart decisions on how content is accessed, and providing bill back for project or user tracking.

“Customers are continually moving data to the cloud and are searching for new ways to leverage real-time reporting on jobs, cost of cloud spend and asset retrieval times,” said Brian Morsch, vice president of sales at IMT Software. “By partnering with REACH ENGINE, our SoDA software application is fundamentally changing how media creators are able to manage and move media files to and from the cloud.”

“There is tremendous synergy in our partnership with IMT Software. By combining its best of breed software, SoDA, with our media orchestration technology, we can provide media creators with increased insight capabilities,” said Wes Rosenberg, Chief Technology Officer at Reach Engine. “Many of our customers are looking for richer feature sets to manage content between on-prem and the cloud. This solution between our two companies offers a complete solution that maximizes our customers’ cloud spending while minimizing complexity, allowing them to confidently meet their evolving business needs.”

Supporting Resources

About IMT Software       
IMT Software is a division of Integrated Media Technologies (IMT), a systems integration company founded in 2007 that services media & entertainment, enterprise and institutional clients with a broad range of media technology, IT and video collaboration solutions. The software division develops and delivers a broad range of software solutions designed to solve critical customer problems to make technical organizations more accountable and efficient. It’s inaugural SoDA data management software puts users in control of their budget providing valuable insight needed to make smart storage decisions. Designed to work with all types of storage, on prem, hybrid, and cloud, users can define rich flexible policies or manually transfer data.  http://cloudsoda.io

About Reach Engine

Denver, Colorado based Levels Beyond, Inc. has enabled video and rich content creators to orchestrate complex workflows, monetize creative assets, and produce & deliver more content to more destinations with fewer resources, for nearly 20 years. Our industry-shaping REACH ENGINE Media Orchestration platform serves cloud-native, on-premise, and hybrid environments, and our Intelligent queuing and SLA compliance rigor has facilitated the seamless delivery of over 10 Million content packages, and counting.

IPV and IMT Launch Integration to Bring Rich Insights to the Cloud

Deep integration between IPV Curator MAM and IMT’s new SoDA intelligent data management software delivers predictive analytics for cloud operations, giving organizations insight into cloud-retrieval costs and data transfer speeds, directly from the IPV Curator interface

CHICAGO, IL – SEPTEMBER 1, 2020 – IPV, experts in intelligent video content management for more than 20 years, and Integrated Media Technologies, Inc. (IMT), a leading media technology provider, today announced the integration between IPV’s Curator media asset management and IMT’s SoDA[1]  application. SoDA enterprise software predicts the costs and streamlines data transfers to and from the public cloud.

Media organizations are currently dealing with an unprecedented challenge: how to manage massive amounts of content remotely, with a distributed workforce accessing heavy data files from their homes,” states Martin Coles, VP of Marketing at IPV. “IMT developed SoDA to provide a window into the costs and transfer times associated with these data-heavy workflows. Giving IPV customers those insights directly from the Curator interface enables organizations to make smarter media decisions and keep operating costs in check.”

Working remotely, content owners have accelerated the move to cloud-based or hybrid workflows, resulting in an increasing number of users accessing content remotely, without insight into the cost associated with moving data in and out of the cloud. Without insight into that data, cloud costs can balloon quickly. SoDA data management software puts users in control of their entire storage environment, simplifying data movement and delivering actionable insight into cloud storage spend.

When working in a hybrid cloud environment and using multiple cloud tiers with different SLAs, it’s important to understand the cost and speed at which you can access your data,” said Greg Holick, VP of Product Management for Software at IMT. “With SoDA and Curator, customers are in control of their cloud costs. This insight is incredibly valuable for users who are navigating an entirely new way of managing media and remote workflows, and when budgets and media usage need to be tightly managed.”

Using the Dry Run feature in SoDA, Curator users can set up a real-world policy-based file transfer and determine the costs ahead of time before committing, enabling users to control their budget. SoDA provides a simple interface to manage and automate data movement through a rich policy engine. It automatically monitors and tracks every job and generates reports on-demand for departmental and client billing.

IMT and IPV have a strong track record for building successful on-prem and hybrid cloud digital media solutions. With IPV’s new SoDA connector, we are accelerating our partnership to provide a best-of-breed data management experience for our mutual customers as they look to embrace the cloud,” said Jason Kranitz, President of IMT, Systems Integration.

SoDA for Curator Powers Esports Gaming Company

SoDA for IPV Curator has been deployed by a world-leading Esports gaming company to help manage media and enable users to make intelligent decisions about which assets to move to and from the cloud. The company needed insight into its cloud costs when working with competition footage as well as in-game content. In a hybrid deployment model, IPV Curator and SoDA enable editors to edit from home via a proxy then conform on-prem, increasing employee productivity while delivering real-time cost analytics to help control the budget. Read the case study here: https://info.ipv.com/the-story-of-the-esports.

For more information on SoDA for IPV Curator, view the solution brief here

About IPV

IPV are serious about video and creating innovative ways to help broadcasters, brand managers, digital marketers and video creators of all kinds move, manage and monetize their media. Curator, IPV’s world-leading Media Asset Management Platform, was built to help brands create, collaborate and automate more, smarter and faster.
 IPV works with some of the biggest names in broadcasting, sports and retail, simplifying complex digital media production so teams can focus on creating inspiring content – no matter where they’re located.

About IMT

Founded in 2007, IMT is a systems integration company servicing media & entertainment, enterprise and institutional clients with a broad range of media technology, IT and video collaboration solutions.  Since its inception, IMT’s software team has developed and delivered a broad range of software solutions designed to solve critical customer problems to make technical organizations more accountable and efficient.

To learn more about IMT visit: https://www.imtglobalinc.com


IMT Appoints Brian Morsch and Greg Holick to Lead Software Division

Data management experts Morsch and Holick bring a track record of success and demonstrated customer-centric solutions focus

LOS ANGELES, Calif. – July 22, 2020 – Integrated Media Technologies Inc. (IMT), a leading media technology provider, today announced the appointments of Brian Morsch as senior vice president of worldwide sales and Greg Holick as vice president of product management for the company’s new software division. They will lead IMT’s advanced software division as it designs and develops innovative software tools and applications that automate and simplify business operations, workflows and hybrid cloud data management. These appointments come as the company looks to extend its leadership in technology services with new software products.

“Over the last 13 years, IMT has built an incredible company by listening to and fulfilling our customers’ complex technology needs. With the launch of SoDA, a refreshing new way to manage data from on-premise to the cloud, we needed first-rate professionals to lead the software division,” said Bruce Lyon, IMT’s CEO. “Brian Morsch and Greg Holick are proven leaders and highly accomplished data management veterans with the expertise, creativity and energy that embodies IMT’s culture and drive.”

Brian Morsch will focus on building a large enterprise software sales organization and driving the go-to-market strategy for the software division and its newly introduced intelligent data mover, SoDA, across all industries. He will build IMT’s software presence in key vertical markets and develop strategic partnerships where SoDA can strengthen the overall data management experience for customers. Morsch came to IMT from Pure Storage, where he was the sales director for the FlashBlade product. Prior to that, he spent the majority of his career at Quantum holding positions across sales and engineering management. Morsch brings more than 20 years of data management experience in strategic vertical markets geared toward efficiency and seamlessly managing large amounts of unstructured data to his new leadership role for IMT’s software business.

“I am excited to join IMT to bring new capabilities and experiences to customers around the globe,” said Morsch. “Customers are now implementing hybrid and multi-cloud environments, which introduces a new level of complexity. IMT’s flagship product, SoDA, is unique in its ability to simplify the traditional data management experience and provide predictive, actionable cost and data transfer metrics so that customers can optimize their on-prem and cloud storage.”

Greg Holick will oversee all aspects of shaping the product direction and roadmap for IMT’s software division and its inaugural product, SoDA. Holick will work closely with channel and workflow application partners to bring innovative solutions to customers, including SoDA, which gives users a smart, efficient way to manage the operating costs of their storage and cloud services. Holick’s experience includes 20 years of developing storage products for an array of industry verticals and use cases utilizing public and private clouds. Most recently, Holick was the principal product manager of cloud solutions at Seagate Technology. Before Seagate, he held various cloud product and technical alliance positions at Western Digital and Quantum Corporation.

“It’s a privilege to join a visionary company that works very closely with its customers to ensure they have the information, insights and technologies to optimize their on-prem and cloud storage platforms,” said Holick. “Public clouds provide numerous opportunities but create complexity when it comes to cost and access for many workflows. IMT’s SoDA solution is a game-changer in its simplicity and ability to predict cloud storage costs in real time, which gives users unprecedented control over their operating expenses for storage and cloud services.”

IMT’s software division provides customers with an exceptional view of the problems and complexities of on-prem and multi-cloud storage environments. These insights were the impetus for SoDA, a state-of-the-art enterprise software application designed to seamlessly manage and automate file movement in and out of the cloud and deliver actionable insight into the costs of storage and cloud services. SoDA solves critical storage management problems to make technical organizations more accountable and efficient. It is the culmination of IMT’s 13 years of experience designing, engineering and building modern storage management systems for more than 700 customers, including many Fortune 500 companies in the media and entertainment industry. 

Tweet This: .@IMTGlobalInc appoints Brian Morsch and Greg Holick to lead Software Division and introduce SoDA (@cloudsodaio), a refreshing new way to manage data from on-prem to the #cloud with real-time, actionable insights.  https://bit.ly/2BjlyV0 #DataMover #DataManagement 

More about SoDA software: http://cloudsoda.io

IMT Expands Software Division; Introduces Intelligent Data Mover with Predictive Cost and Data Transfer Speed Analytics

IMT’s new enterprise software product, SoDA, provides real-time, actionable insights into customers’ data management strategies  

LOS ANGELES, Calif. – July 22, 2020 – Integrated Media Technologies, Inc. (IMT), a leading media technology provider, today announced the expansion of its advanced software development division to bring to market innovative software tools and applications that automate and simplify business operations, workflows and hybrid cloud data management. IMT also announced the general availability of SoDA, an enterprise software application that streamlines the process of intelligent data transfers to and from the public cloud. Ideal for media and entertainment workflows and other unstructured data environments, SoDA provides predictive, actionable cost and data transfer metrics for optimizing on-premise and cloud storage.

“SoDA predicts the cost and speed of data movement between on-prem and cloud solutions, giving customers the tools they need to control their spend and understand the time it takes for data movement,” said Greg Holick, vice president of product management for software at IMT. “SoDA data management software gives users unprecedented insight into their total cloud storage spend.”

Organizations with large amounts of unstructured data are increasingly faced with the challenge of balancing capital expenditures for on-prem storage against the operating expense (OpEx) of storage options available in the public cloud. Multiple cloud storage options, including different pricing models and SLAs, complicate the process of choosing the optimal cloud solution for an organization, especially when storage needs are dynamic and fluctuating based on project or production needs. 

“IMT’s SoDA provides a valuable, innovative planning and management feature set that supports organizations seeking to intelligently and cost-efficiently move data between storage tiers,” said Tom Coughlin, president of Coughlin Associates. “SoDA will help enterprise users understand and contain costs.”

SoDA delivers unprecedented simplicity, insight and control, enabling users to manage the operating costs of their storage and cloud services more efficiently. Key SoDA benefits include:

“IMT’s SoDA provides a valuable, innovative planning and management feature set that supports organizations seeking to intelligently and cost-efficiently move data between storage tiers,” said Tom Coughlin, president of Coughlin Associates. “SoDA will help enterprise users understand and contain costs.”

Tweet This: .@IMTGlobalInc expands Software Division; Introduces SoDA (@cloudsodaio), an intelligent #datamover that predicts cost and speed of data transfers to and from the #cloud. https://bit.ly/2CCQG2v #DataManagement

Today’s announcements are the culmination of the company’s 13+ years of experience designing, engineering and building modern datacenters and hybrid clouds for Fortune 500 companies in the media and entertainment industry.

More about SoDA: http://cloudsoda.io/

About Integrated Media Technologies (IMT)
Founded in 2007, IMT is a systems integration company servicing media & entertainment, enterprise and institutional clients with a broad range of media technology, IT and video collaboration solutions. IMT’s software division develops and delivers a broad range of software solutions designed to solve critical customer problems to make technical organizations more accountable and efficient. www.imtglobalinc.com