CloudSoda Wins 2023 NAB Show Product of the Year Award for Accelerated Data Movement & Storage Cost Analytics

April 19, 2023 — Las Vegas, Nevada — CloudSoda, the world’s leading accelerated data movement and storage cost analytics application, announced today that it has won NAB Show Product of the Year. NAB’s official awards program recognizes the most significant and promising new products and technologies. NAB Show Product of the Year Award winners were selected by a panel of industry experts in fifteen categories and announced in a live awards ceremony at NAB Show on Tuesday, April 18. 

CloudSoda’s SaaS-based Accelerated Data Movement and Storage Cost Analytics application represents multiple highly-innovative solutions, allowing companies to gain greater control and understanding of their data while simultaneously simplifying management and reducing costs. 

The storage-agnostic and ecosystem-aware application helps companies gain insights into unstructured data by intelligently moving data across tiers and from edge to cloud, optimizing data placement, performance, and cost savings. Its functionality eliminates hidden storage costs, making data management more efficient and affordable. The simple pricing and easy-to-use interface make it an excellent option for companies looking to streamline their data management processes. In addition, CloudSoda is purpose-built to simplify complex media workflows and provide archive capabilities.

Greg Holick, Chief Product Officer of CloudSoda, expressed his gratitude, saying, “We are extremely honored by this recognition from NAB Show, which validates our unwavering commitment to the media and entertainment, post-production, sports, VFX, and broadcasting industries. This acknowledgment affirms that our platform is making a tangible difference for our customers, helping them to accelerate, analyze, and succeed.”

“During our centennial year, NAB continues to recognize the products transforming how content is being created, connected, and capitalized throughout the broadcast, media, and entertainment industry,” said NAB SVP and Chief Customer Success Officer Eric Trabb. “Congratulations to CloudSoda for winning the 2023 NAB Show Product of the Year Award in recognition of their application, a product that has demonstrated its ability to help storytellers face the challenges of the present and future by revolutionizing a critical stage of the content lifecycle.”

About NAB Show

NAB Show, held April 15-19, 2023, in Las Vegas, is celebrating its centennial year as the preeminent conference and exhibition driving the evolution of broadcast, media, and entertainment. It is the ultimate marketplace for next-generation technology inspiring superior audio and video experiences. From creation to consumption, across multiple platforms, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. More information is available at www.nabshow.com.

About NAB

The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory, and public affairs. Through advocacy, education, and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. More information is available at www.nab.org.

CloudSoda Data Mover with Cost Analytics Launches as an Independent Company to Accelerate Growth

Los Angeles, California, April 17, 2023 — CloudSoda, one of the world’s fastest-growing SaaS applications for accelerated data movement and storage cost analytics, announced today that it will become an independent company, separating from its parent, Integrated Media Technologies, Inc. (IMT).

CloudSoda has evolved rapidly since the product launch at the Sports Video Group’s (SVG) annual technology conference in July 2020. As a result, the company’s customer base includes some of the world’s largest brands in Media and Entertainment, Professional Sports, and E-commerce Platforms—choosing CloudSoda for its secure, encrypted, fast, and efficient tools to move large media files from any source to any destination while reporting costs and statistics back to users.

CloudSoda’s patented solution for predicting and reporting costs to move, store, and retrieve files from the cloud eliminates the guesswork in using cloud services for storage.

“We are pleased with the growth in the market for CloudSoda,” said Bruce Lyon, IMT’s Chief Executive Officer. “The validation we are getting from important new customers proves that it’s time for CloudSoda to stand on its own and for the founding executive team to accelerate the growth path to building a world-class data mover and cost analytics application for digital media professionals.”

“We are excited to take this next step in our evolution as a critical SaaS application provider to the digital media industry,” commented Greg Holick, Chief Product Officer. “The spin-out from IMT allows us to meet the needs of our customers, further enabling us to provide industry-specific solutions to deliver unprecedented control of the entire media storage ecosystem. In addition, an independent CloudSoda will accelerate the development of accelerated data movement, insightful cost analysis, and advanced business intelligence for all storage types.”

CloudSoda is exhibiting at the National Association of Broadcasters (NAB) Convention in Las Vegas. The company’s software application will also be highlighted in several exhibits at NAB, including the AWS booth.

To learn more about Integrated Media Technologies Inc. (IMT), visit imtglobalinc.com.

Some of the statements in this press release may be forward-looking or statements of future expectations based on currently available information. Such views are naturally subject to risks and uncertainties. Factors such as the development of general economic conditions, future market conditions, unusual catastrophic loss events, changes in the capital markets, and other circumstances may cause the actual events or results to be materially different from those anticipated by such statements. Hannover Re does not make any representation or warranty, express or implied, regarding such statements’ accuracy, completeness, or updated status. Therefore, in no case will Hannover Re and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and statements in this press release or for any related damages.

DataIntell announces strategic partnership with CloudSoda to deliver accelerated data movement and storage cost analytics.

DataIntell, a North American storage analytics and data management technology provider, has announced today the newly formed strategic partnership with CloudSoda, the world’s leading provider of accelerated data movement and storage cost analytics solutions.

CloudSoda, a California-based company, is renowned for providing the world’s most secure solutions in its industry. The company’s platform enables powerful data-cost insights and seamless collaboration—providing the ability to work faster and more efficiently by removing the otherwise common barriers of dispersed data. 

CloudSoda’s revolutionary platform, purpose-built for the media and entertainment industry, delivers unprecedented control of the entire storage ecosystem. More so, the platform enables content ingestion, camera-to-cloud workflow, archive, content collaboration, and much more while providing insightful cost visibility and advanced business intelligence (BI) for any storage type.

“We are extremely pleased to partner with CloudSoda,” commented Olivier Rivard, President & CTO, DataIntell. “Data has become the lifeblood of success for the media and entertainment industry. However, managing data movement, interoperability, and controlled access within on-prem and cloud storage infrastructures, while trying to maintain budgets often results in companies being mired in complexity and unable to achieve business success. However, with CloudSoda’s advanced data movement and cost analytics solution, media and entertainment companies can now experience seamless control and visibility of their entire global storage ecosystem.” 

“Adding seamless cross-brand platform functionality to data workflow environments is, in our opinion, paramount to the success of post-production, sports, VFX, animation companies, and more,” said Greg Holick, Vice President of Product at CloudSoda. “This partnership perfectly reinforces our goal to enable companies to manage content ingestion, camera-to-cloud workflow, archive, and content collaboration—all while experiencing insightful cost visibility and advanced business intelligence (BI) for any storage type.”

The cross-platform functionality of DataIntell and CloudSoda will now include a single-pane-of-glass for all storage, on-premises, archives, and cloud, the ability to find duplicated files between multiple storage sources, and the ability to easily migrate on-premises data and tape to scalable, affordable cloud storage.

Soda Data Management Software Now Available in AWS Marketplace

Los Angeles, Calif. – August 3rd, 2021 – As part of its continued commitment to streamlining the process of intelligent data transfers to and from the public cloud, Soda has made its enterprise software application and intelligent data management system available in  AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).  Soda is also included in the reference architectures including Media Supply Chain, Media2Cloud, and AWS Media Intelligence (AWS MI) solutions, which allows rich AWS media pipelines. With AWS Marketplace availability, purchasing Soda is easy and allows customers to manage and orchestrate their unstructured data in the cloud.

Soda data management works with on-premises and hybrid environments with support for Amazon Simple Storage Service (Amazon S3) storage tiers. Soda analyzes file storage to identify hot and cold data allowing the ability to move assets to the most cost-effective storage. Soda supports network-attached storage (NAS), object storage, and any storage visible on Windows, Linux, and Mac for seamless archive or data migrations. Furthermore, it tracks data movement by the user, group, and project allowing for easy billback and chargeback reporting. Finally, Soda supports data movement with cloud tagging for Artificial Intelligence (AI)/Machine Learning (ML) use cases.

“Our availability in AWS Marketplace provides our customers a simple way to purchase and deploy Soda, especially when working with the exponential growth of unstructured data in media and entertainment, life sciences, and other industries,” said Brian Morsch, Senior Vice President of sales and business development at Soda.

With a rich API, Soda is integrated into industry-leading Media Asset Management (MAM) platforms making self-service archive and restore jobs an easy task. With its unique cost and time “dry-run” feature, Soda manages the expectations of end-users and executives alike. Soda’s dynamic reporting engine illuminates the cost of projects by correlating relevant metadata tags and eliminating the guesswork and uncertainty of Opex cloud storage costs. 

“Not only does Soda provide customers with an effective way of migrating data from their on-premises systems to the cloud, but it can easily move data on AWS or across the increasingly common multi-cloud environments. Soda is easy to set up and automates a traditionally complex exercise. Its predictive data analytics capabilities mean organizations gain insights identifying their hot and cold data and allowing them to make intelligent business decisions,” said Morsch.

“With the rapid growth of digital transformation resulting in an increase in the unstructured data created across industry verticals, organizations need to be in a position to manage better where their data is stored. As the world turns to cloud-based environments to manage this, it is critical to use a solution that provides the scalability, scope, affordability, and security to do so as effectively as possible. With Soda in AWS Marketplace, more of our customers can access this potential,” concluded Morsch. 

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About Soda     

Soda’s data management software is storage-agnostic and ecosystem-aware, providing companies with unprecedented visibility and clarity into their unstructured data. Soda eliminates hidden storage costs by using predictive analytics and user defined policies that intelligently and transparently move data across tiers and from cloud to core to edge for optimal data placement, peak performance, and maximum savings. Simple, Flat, and Fair Pricing™ and unmatched ease of use take the cost, complexity, and surprises out of managing data at any scale. 

Integrated Media Technologies and Soda Announce Support for AWS Media & Entertainment Initiative

LOS ANGELES, Calif. – May 4, 2021  – Integrated Media Technologies, Inc., an expert in solution design and data management, and its software division, Soda, today announced support for Amazon Web Services (AWS) Media & Entertainment initiative to simplify hybrid media cloud workflows and archive.

“IMT’s expertise in M&E technology and MAM solutions, combined with AWS and Soda data management software enable customers to create cost-efficient hybrid cloud workflows and archive throughout the media supply chain,” Jason Kranitz, President, Systems Integration, IMT.

AWS customers can use Soda to intelligently move content to relevant cloud storage tiers. With its integration into industry leading MAMs, Soda’s data management provides a deep integration to all six storage classes of Amazon Simple Storage Service (Amazon S3). Instead of relying on auto-tiering policies for movement within Amazon S3 classes, Soda can write directly to any tier, including Amazon S3 Glacier Deep Archive. With Soda’s rules engine customers can automate the backup and archive of content from various storage pools to the cloud.  Soda is also included in the reference architecture in Media2Cloud and Media Intelligence and enables rich AWS media pipelines.

AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters and distributors. AWS has added the recently announced Amazon Nimble Studio, a service that enables customers to set up creative studios in hours instead of weeks, to its AWS Media & Entertainment initiative, which consists of a portfolio of purpose-built media and entertainment industry services including AWS Elemental MediaPackage, AWS Elemental MediaConnect, AWS Elemental MediaLive, AWS Elemental MediaConvert and Amazon Interactive Video Service (IVS).

AWS for Media & Entertainment simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: content production, media supply chain & archive, broadcast, direct-to-consumer & streaming and data science & analytics.    

Soda data management software enables intelligent data movement for M&E customers using AWS by bridging on-premises and cloud storage pools while providing valuable insight into cost and time metrics associated with storage ingest and egress. Soda presents “dry-run” metrics before data is moved to better manage expectations. Cloud storage metrics are also aggregated into various dashboards within Soda to correlate project costs. 

M&E content owners require solutions which automate increasingly complex media workflows. The Los Angeles Chargers needed a solution to preserve their 60-year legacy archive. Once the content was digitized it needed to be ingested with metadata into the Media Asset Management (MAM) system. With such a vast archive of unlogged content, the Chargers leveraged cloud-based AI/ML services to automate metadata extraction around speech-to-text, facial recognition, logo detection, and optical character recognition. Through a series of automated workflows, the Chargers ensured their archive was not only protected, but significantly more searchable and usable. Soda’s API integration into the MAM was leveraged to broker data transfer to and from the cloud for media intelligent processing as well as long-term archival storage in Amazon S3 Glacier. Visit the AWS blog to learn more.

Soda is a cloud-native agnostic data mover that can orchestrate data movement throughout any complex media pipeline. With a rich API, Soda is integrated into industry leading MAM platforms making self-service archive and restore jobs an easy task. With its unique cost and time estimations, Soda manages the expectations of end-users, and executives alike. Soda’s dynamic reporting engine illuminates the cost of projects by correlating relevant metadata tags and eliminating the guesswork and uncertainty of Opex cloud storage costs.  

Schedule a demo or reach out to us at contact@cloudsoda.io.

IMT Software Expands Soda Capabilities with Agent Technology and Multi-Cloud Orchestration to Accelerate Data Transfers

Soda Software Provides Predictive, Actionable Cost and Data Transfer Metrics Allowing for Optimization of Multi-Cloud, Unstructured Data Movement 

LOS ANGELES, Calif. – March 9, 2021 – Integrated Media Technologies, Inc. (IMT) Software Division today announced that it has added agent technology with multi-cloud support to Soda, its enterprise software application and intelligent data management system.

The latest Soda software with agent technology and multi-cloud capabilities provides customers with orchestrated data movement across multiple sites and to public clouds while offering decision-guiding cost and time insights. It is enabled by UDP acceleration and is ideal for enterprises, unstructured data environments and hybrid cloud business needs. Soda software automates and simplifies business operations, workflows and hybrid cloud data management, enabling customers to predict the cost and speed of unstructured data movements between on-prem and multi-cloud solutions. 

“Imagine the ability to move data across multiple sites while being able to leverage multiple clouds and compare the price to store data,” said Greg Holick, vice president of product management, IMT Software. “That’s the true beauty of our Soda software platform – it’s dynamic, automated and easy to set up, plus it provides unmatched enterprise-focused capabilities at the right size and price for any company or industry.”

Soda’s innovative planning and management features deliver unprecedented agent multi-cloud simplicity, insight and control, enabling users to manage the operating costs of their storage and cloud services most efficiently. Key Soda benefits include:

Storage needs are dynamic and fluctuate depending on project or production needs. Organizations with large amounts of unstructured data are increasingly faced with the challenge of balancing capital expenditures for on-prem storage against the operating expenses of storage options available in the public cloud. Faced with the challenge of picking the right cloud provider, organizations can now easily leverage Soda’s data management software to move data and provide cost analysis and the valuable data needed to make smart decisions.  

Many storage systems have limitations around NAS protocols. Soda Agents remove these barriers and communicate directly with the storage. Incorporating UDP acceleration helps customers move data between data centers while overcoming the latency associated with long-distance transfers. With Soda, customers can leverage data on multiple clouds and use the data with the right applications at the right cost.

Tweet this: . @CloudSodaio expands capabilities with agent technology and multi-cloud orchestration to accelerate data transfers

Industry Agnostic Data Management Software, Soda, Partners with JB&A to Accelerate Channel Business and Development Strategy in 2021

Value-Added Distributor to Offer Soda to Optimize MAM Storage Systems and Archives from Ingest to Archive, Managing Projects To and From the Cloud

LOS ANGELES, Calif. — January 6, 2021 – Soda,the industry’s first agnostic data management software and data mover, announced today that JB&A Inc., a leading distributor of broadcast, post-production and pro AV technologies to system integrators and B2B resellers in North America, will distribute Soda data management software.

By adding Soda to its portfolio, JB & A’s 1500 channel partners now have access to a cutting-edge data management software application that can seamlessly integrate additional functionality into existing media asset management (MAM) products such as CatDV, IPV Curator, Levels Beyond Reach Engine and Dalet Flex.  Ideal for media and entertainment workflows and other unstructured data environments, Soda provides predictive, actionable cost and data transfer metrics for optimizing on-premise, cloud or hybrid cloud storage.

“Our partners have been clamoring for an agnostic platform that brings clarity to data insight and movement, and we are excited to add the data management platform Soda to our portfolio and to be working with the Soda team,” said Nick Smith, JB&A Technology Vice President. “With Soda, our partners can build a cost effective and simple data management solution saving them both time and money as all of the disparate tiers of storage can be aggregated and managed under a single application interface. This approach allows end users to go to market very quickly and deploy a solution that won’t waste the end-user’s budget on custom development.”

Designed to automate and simplify business operations, workflows and hybrid cloud data management, Soda provides end users with the ability to set automation rules while streamlining content management across multiple storage tiers. Soda is flexible and can be deployed with a supported MAM vendor or as a standalone solution.  In addition, users can predict the cost and time required to move data to and from the cloud, enabling smart, informed cloud storage decisions before execution. 

“With JB&A, we have found a distributor that shares our dedication to taking the complexity out of the true costs of data management on premises or in the cloud,” said Brian Morsch, Senior Vice President of Software Sales. “The VAR community is well-known for its strong long-term relationships with customers, and JB&A is influential to our success. By driving the Soda solution to its partners, JB&A plays a critical role in building out Soda’s sales channel within the media and entertainment space and other high profile vertical markets.”

Tweet this: @JBA_Dist to distribute @CloudSodaio to its partner base, helping to accelerate Soda’s channel business and development strategy in 2021.

Supporting Resource

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About Soda     
Soda develops and delivers software solutions designed to solve critical customer problems and drive technical organizations to be more accountable and efficient. Its inaugural Soda data management software provides the valuable insight needed to allow users to make smart storage decisions and control budget. Designed to work with all types of storage, on prem, hybrid, and cloud, Soda automatically monitors and tracks every job, generating reports on demand for departmental chargebacks and client billing. Flexible API integration with 3rd party applications bring clarity to any workflow. Soda provides unlimited data movement with a subscription-based pricing model.  http://cloudsoda.io

IMT Software and Square Box Systems Team to Streamline Archive-and-Restore Workflows and Simplify Cloud Strategies for Media Asset Management

Integrated CatDV and IMT Soda solution provide start-to-finish post-production workflow plus real-time insights into cloud costs and data transfer speeds – all within a single interface

LOS ANGELES, Calif. — December 10, 2020 — IMT Software, a division of Integrated Media Technologies, Inc. (IMT), today announced the integration of Square Box Systems’ industry-leading CatDV media asset management (MAM) system and IMT Software’s Soda data management application. The integrated solution offers a unified archive-and-restore process to CatDV users and simplifies the use of cloud strategies by leveraging Soda’s capabilities to manage on-prem, cloud or hybrid cloud storage resources. 

“Storage is at the heart of any successful media management platform and strategy,” said Dave Clack, CEO, Square Box Systems.  “That is why we are integrating CatDV with Soda providing a simple archive and data management solution to the cloud, as well as, on premise object storage for our customers.”  

Designed to optimize and manage MAM storage systems and archives, Soda data management software allows CatDV users to streamline post-production workflows from ingest to archive and manage projects to and from the cloud within a single interface. The integrated solution delivers policy-based data management to move media assets between on-prem and cloud storage tiers seamlessly and provides the built-in capability to access, search and archive media assets. Soda predicts the cost and time required to move data to and from the cloud, giving users unprecedented insight to make smart, informed cloud storage decisions.

“Cloud storage is an essential part of today’s modern workflows, and it is more important than ever to understand the true costs of the cloud,” said Bruce Lyon, IMT’s CEO. “Soda provides real-time insight into cloud spend and data transfer and access times, while also allowing users to leverage all storage tiers within AWS within a single solution. The integration of Soda and CatDV’s award-winning MAM system enables users to attain new levels of insight into their assets and the costs and simplify the lifecycle management of their data.”


CatDV creates catalogs of all types of media and metadata including video, images, audio files and documents through advanced analysis of metadata information both internal and external to the media it is tracking. From small production groups with hundreds of assets to large multinational enterprises with millions of assets, CatDV can scale to the needs of any organization.

Tweet this: @IMTglobalinc software @CloudSodaio and @CatDV_MAM team up to provide customers with simple archive and data management solution to the cloud with on premise object storage https://bit.ly/3n3rT9P

Supporting Resources

IMT Soda Software Simplifies Artificial Intelligence and Machine Learning in the Cloud with Dalet Ooyala Flex Integration

Integration to Provide U.S. and EMEA Customers Quick Insight into Cloud Costs and Real-Time Asset Retrieval

LOS ANGELES, Calif. — October 27, 2020 — IMT Software, a division of Integrated Media Technologies, Inc. (IMT), today announced an API-based integrated solution with Dalet’s Ooyala Flex Media Platform that provides seamless and automated data movement to simplify the secure transfer of artificial intelligence and machine learning workflow content to the cloud.

The integration of IMT Soda software and Dalet’s Ooyala Flex Media Platform will be offered in the United States and Europe. The joint solution will address media asset data management requirements by streamlining the transfer of large data workflows while delivering a simplified data movement approach for creative content. Post production and media services customers will be able to predict the cost and time to move files before a storage transfer enabling them to make smart decisions on data management and to keep project costs at or below budget.

“We are pleased to expand the distribution of Soda into Europe with Dalet. Now more customers can have control over their entire storage environment and benefit from cloud efficiency gains,” said Brian Morsch, vice president of sales at IMT Software. “By integrating Soda with Dalet’s Ooyala Flex Media Platform, customers can boost creativity and increase productivity while utilizing the full promise of the cloud and understanding the true costs of data retrieval.”

In an industry where managing, accessing, delivering and archiving massive amounts of media under budget has become a key driver of success, IMT’s Soda and Dalet are uniquely positioned to provide seamless and automated data movement to the cloud for artificial intelligence and machine learning workflows.

“Customers deploying our integrated solution for transfering media assets to cloud storage will be able to maximize the value of their on-prem and cloud content assets with flexible, secure platforms designed for understanding the true costs of data retrieval,” said Lincoln Spiteri, VP Engineering, Ooyala Flex, Dalet.

As organizations embrace the cloud to drive rapid innovation, there is concern over hidden costs. The integrated solution provides customers with the actual cost of data retrieval and offers alternate options to keep overall spend down. Benefits include:

Tweet this: @IMTglobalinc software @CloudSodaio simplifies artificial intelligence and machine learning in the cloud with @DaletTechnology’s @ooyala integration https://bit.ly/3mpxI0C

Supporting Resources

About IMT Software       
IMT Software is a division of Integrated Media Technologies (IMT), a systems integration company founded in 2007 that services media & entertainment, enterprise and institutional clients with a broad range of media technology, IT and video collaboration solutions. The software division develops and delivers a broad range of software solutions designed to solve critical customer problems to make technical organizations more accountable and efficient. It’s inaugural Soda data management software puts users in control of their budget providing valuable insight needed to make smart storage decisions. Designed to work with all types of storage, on prem, hybrid, and cloud, users can define rich flexible policies or manually transfer data.  http://cloudsoda.io

About Dalet Digital Media Systems

Dalet solutions and services enable media organizations to create, manage and distribute content faster and more efficiently, fully maximizing the value of assets. Based on an agile foundation, Dalet offers rich collaborative tools empowering end-to-end workflows for news, sports, program preparation, post-production, archives and enterprise content management, radio, education, governments and institutions.

IMT Software and REACH ENGINE Partner to Deliver Seamless, Orchestrated Data Movement to Private and Public Clouds

Data Management Software and Media Orchestration Platform Enables Streamlined Solution for Fast Insight into Cloud Costs and Asset Retrieval Times

LOS ANGELES, Calif. — October 7 , 2020 — IMT Software, a division of Integrated Media Technologies, Inc. (IMT), and REACH ENGINE by Levels Beyond, the world’s leading media orchestration platform, today announced a solution that provides users with the tools to manage and move media files to and from the cloud, providing access to cost and time variables before files are moved. Based on IMT’s Soda data management software and REACH ENGINE’s media orchestration platform, the solution enables real-time reporting on service-level agreements, jobs and data retrieval costs.

COVID has compelled people across the globe to work remotely, and as a result, more content is moving into the cloud. To maximize data use and data movement from the cloud, customers must look to new solutions that quickly and directly access, analyze and gain insight into cloud spend. For many of these users, the massive amount of data being moved into the cloud has outgrown data monitoring and orchestration organizations’ capabilities.

IMT’s Soda and REACH ENGINE’s solution provides a foundation for the future with its ability to search content, whether on-prem, in the cloud or archived.  In addition, it provides advanced insight into cloud spend and the time it takes to retrieve files, allowing customers to make smart decisions on how content is accessed, and providing bill back for project or user tracking.

“Customers are continually moving data to the cloud and are searching for new ways to leverage real-time reporting on jobs, cost of cloud spend and asset retrieval times,” said Brian Morsch, vice president of sales at IMT Software. “By partnering with REACH ENGINE, our Soda software application is fundamentally changing how media creators are able to manage and move media files to and from the cloud.”

“There is tremendous synergy in our partnership with IMT Software. By combining its best of breed software, Soda, with our media orchestration technology, we can provide media creators with increased insight capabilities,” said Wes Rosenberg, Chief Technology Officer at Reach Engine. “Many of our customers are looking for richer feature sets to manage content between on-prem and the cloud. This solution between our two companies offers a complete solution that maximizes our customers’ cloud spending while minimizing complexity, allowing them to confidently meet their evolving business needs.”

Supporting Resources

About IMT Software       
IMT Software is a division of Integrated Media Technologies (IMT), a systems integration company founded in 2007 that services media & entertainment, enterprise and institutional clients with a broad range of media technology, IT and video collaboration solutions. The software division develops and delivers a broad range of software solutions designed to solve critical customer problems to make technical organizations more accountable and efficient. It’s inaugural Soda data management software puts users in control of their budget providing valuable insight needed to make smart storage decisions. Designed to work with all types of storage, on prem, hybrid, and cloud, users can define rich flexible policies or manually transfer data.  http://cloudsoda.io

About Reach Engine

Denver, Colorado based Levels Beyond, Inc. has enabled video and rich content creators to orchestrate complex workflows, monetize creative assets, and produce & deliver more content to more destinations with fewer resources, for nearly 20 years. Our industry-shaping REACH ENGINE Media Orchestration platform serves cloud-native, on-premise, and hybrid environments, and our Intelligent queuing and SLA compliance rigor has facilitated the seamless delivery of over 10 Million content packages, and counting.