The story behind SoDA

Meet the Team

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  Bruce Lyon, CEO

  Bruce is an Oscar winner for Technical Achievement and a leader in the Media Technology industry. Prior to becoming CEO, he ran Sun Microsystems’ Global Media and Entertainment Markets Group. In that capacity he was responsible for Sun’s sales, strategy, solutions development, partnering, and marketing to Sun’s media and entertainment customers worldwide. During Bruce’s tenure, Sun’s annual revenues in the media and entertainment vertical topped $500 million. In 1994 Bruce sold the business he founded, Lyon Lamb Video Animation Systems, Inc. As founder and chief executive, he was responsible for managing a 45-person team of engineers, technicians, sales and marketing employees spread over the US and the UK. Bruce is an honors graduate from Chapman University.

  
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  Brian Morsch, SVP, Business Development & Sales

  Brian has over 23 year of experience in the storage industry holding a vast number of positions across Engineering, Solution Architecture, and Executive Sales Management. He Joins the SoDA team after growing sales and launching new products and sales organizations at Quantum and Pure Storage.

  
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  Greg Holick, VP Product

  Over his 20-year career in the storage industry, Greg Holick has been instrumental in the design, development, and implementation of workflow-optimized storage technologies and solutions. He led engineering the UI for Quantum’s StorNext Filesystem, Product Management for Quantum’s Lattus Object Storage and Cloud Storage solutions at Seagate, and has field experience as a Solution Architect where he helped install and implement many complex customer solutions. Greg's role as VP of Product is focused on building the SoDA Software across the Media and Entertainment industry leveraging partner integration to simplify the customer experience.

  
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  Mark Zanotti, VP Finance

  Mark has been with SoDA as VP of Finance since the beginning in 2017 and prior to joining the SoDA team he held various positions in the financial industry. He started his career at Ascension Capital Group, Ltd. in Beijing, China. After receiving his MBA from the University of Denver, Mark focused on alternative investments as Senior Associate & Co-Portfolio Manager at Berkeley Square Capital Management, a private investment company with over $100 million in assets under management.

  
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  JD Trout, VP Software Solutions

  JD has 20 years of experience building software solutions for both enterprise IT and the consumer. He is a founding member of the SoDA team and oversees the software development and developer operations.

  
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  Brandi Morini, Director, Marketing

  Brandi has over seven years of marketing experience in the technology industry and joined the SoDA team after years of growing sales and cultivating channel partnerships through innovative and strategic marketing initiatives. With a focus on driving ROI through integrated campaigns and developing brand recognition in the technology space, Brandi’s focus is on developing new partnerships and positioning SoDA as disrupter in the data management and orchestration space.