IMT Appoints Brian Morsch and Greg Holick to Lead Software Division

Data management experts Morsch and Holick bring a track record of success and demonstrated customer-centric solutions focus

LOS ANGELES, Calif. – July 22, 2020 – Integrated Media Technologies Inc. (IMT), a leading media technology provider, today announced the appointments of Brian Morsch as senior vice president of worldwide sales and Greg Holick as vice president of product management for the company’s new software division. They will lead IMT’s advanced software division as it designs and develops innovative software tools and applications that automate and simplify business operations, workflows and hybrid cloud data management. These appointments come as the company looks to extend its leadership in technology services with new software products.

“Over the last 13 years, IMT has built an incredible company by listening to and fulfilling our customers’ complex technology needs. With the launch of SoDA, a refreshing new way to manage data from on-premise to the cloud, we needed first-rate professionals to lead the software division,” said Bruce Lyon, IMT’s CEO. “Brian Morsch and Greg Holick are proven leaders and highly accomplished data management veterans with the expertise, creativity and energy that embodies IMT’s culture and drive.”

Brian Morsch will focus on building a large enterprise software sales organization and driving the go-to-market strategy for the software division and its newly introduced intelligent data mover, SoDA, across all industries. He will build IMT’s software presence in key vertical markets and develop strategic partnerships where SoDA can strengthen the overall data management experience for customers. Morsch came to IMT from Pure Storage, where he was the sales director for the FlashBlade product. Prior to that, he spent the majority of his career at Quantum holding positions across sales and engineering management. Morsch brings more than 20 years of data management experience in strategic vertical markets geared toward efficiency and seamlessly managing large amounts of unstructured data to his new leadership role for IMT’s software business.

“I am excited to join IMT to bring new capabilities and experiences to customers around the globe,” said Morsch. “Customers are now implementing hybrid and multi-cloud environments, which introduces a new level of complexity. IMT’s flagship product, SoDA, is unique in its ability to simplify the traditional data management experience and provide predictive, actionable cost and data transfer metrics so that customers can optimize their on-prem and cloud storage.”

Greg Holick will oversee all aspects of shaping the product direction and roadmap for IMT’s software division and its inaugural product, SoDA. Holick will work closely with channel and workflow application partners to bring innovative solutions to customers, including SoDA, which gives users a smart, efficient way to manage the operating costs of their storage and cloud services. Holick’s experience includes 20 years of developing storage products for an array of industry verticals and use cases utilizing public and private clouds. Most recently, Holick was the principal product manager of cloud solutions at Seagate Technology. Before Seagate, he held various cloud product and technical alliance positions at Western Digital and Quantum Corporation.

“It’s a privilege to join a visionary company that works very closely with its customers to ensure they have the information, insights and technologies to optimize their on-prem and cloud storage platforms,” said Holick. “Public clouds provide numerous opportunities but create complexity when it comes to cost and access for many workflows. IMT’s SoDA solution is a game-changer in its simplicity and ability to predict cloud storage costs in real time, which gives users unprecedented control over their operating expenses for storage and cloud services.”

IMT’s software division provides customers with an exceptional view of the problems and complexities of on-prem and multi-cloud storage environments. These insights were the impetus for SoDA, a state-of-the-art enterprise software application designed to seamlessly manage and automate file movement in and out of the cloud and deliver actionable insight into the costs of storage and cloud services. SoDA solves critical storage management problems to make technical organizations more accountable and efficient. It is the culmination of IMT’s 13 years of experience designing, engineering and building modern storage management systems for more than 700 customers, including many Fortune 500 companies in the media and entertainment industry. 

Tweet This: .@IMTGlobalInc appoints Brian Morsch and Greg Holick to lead Software Division and introduce SoDA (@cloudsodaio), a refreshing new way to manage data from on-prem to the #cloud with real-time, actionable insights.  https://bit.ly/2BjlyV0 #DataMover #DataManagement 

More about SoDA software: http://cloudsoda.io

Silicon Valley: IMT’s new enterprise software product, SoDA, provides real-time, actionable insights into customers’ data management strategies

OAA: IMT Expands Software Division

IMT Expands Software Division; Introduces Intelligent Data Mover with Predictive Cost and Data Transfer Speed Analytics

IMT’s new enterprise software product, SoDA, provides real-time, actionable insights into customers’ data management strategies  

LOS ANGELES, Calif. – July 22, 2020 – Integrated Media Technologies, Inc. (IMT), a leading media technology provider, today announced the expansion of its advanced software development division to bring to market innovative software tools and applications that automate and simplify business operations, workflows and hybrid cloud data management. IMT also announced the general availability of SoDA, an enterprise software application that streamlines the process of intelligent data transfers to and from the public cloud. Ideal for media and entertainment workflows and other unstructured data environments, SoDA provides predictive, actionable cost and data transfer metrics for optimizing on-premise and cloud storage.

“SoDA predicts the cost and speed of data movement between on-prem and cloud solutions, giving customers the tools they need to control their spend and understand the time it takes for data movement,” said Greg Holick, vice president of product management for software at IMT. “SoDA data management software gives users unprecedented insight into their total cloud storage spend.”

Organizations with large amounts of unstructured data are increasingly faced with the challenge of balancing capital expenditures for on-prem storage against the operating expense (OpEx) of storage options available in the public cloud. Multiple cloud storage options, including different pricing models and SLAs, complicate the process of choosing the optimal cloud solution for an organization, especially when storage needs are dynamic and fluctuating based on project or production needs. 

“IMT’s SoDA provides a valuable, innovative planning and management feature set that supports organizations seeking to intelligently and cost-efficiently move data between storage tiers,” said Tom Coughlin, president of Coughlin Associates. “SoDA will help enterprise users understand and contain costs.”

SoDA delivers unprecedented simplicity, insight and control, enabling users to manage the operating costs of their storage and cloud services more efficiently. Key SoDA benefits include:

“IMT’s SoDA provides a valuable, innovative planning and management feature set that supports organizations seeking to intelligently and cost-efficiently move data between storage tiers,” said Tom Coughlin, president of Coughlin Associates. “SoDA will help enterprise users understand and contain costs.”

Tweet This: .@IMTGlobalInc expands Software Division; Introduces SoDA (@cloudsodaio), an intelligent #datamover that predicts cost and speed of data transfers to and from the #cloud. https://bit.ly/2CCQG2v #DataManagement

Today’s announcements are the culmination of the company’s 13+ years of experience designing, engineering and building modern datacenters and hybrid clouds for Fortune 500 companies in the media and entertainment industry.

More about SoDA: http://cloudsoda.io/

About Integrated Media Technologies (IMT)
Founded in 2007, IMT is a systems integration company servicing media & entertainment, enterprise and institutional clients with a broad range of media technology, IT and video collaboration solutions. IMT’s software division develops and delivers a broad range of software solutions designed to solve critical customer problems to make technical organizations more accountable and efficient. www.imtglobalinc.com